2025 Keynote Speaker: Pryce Greenow, President & CEO of Sierra Nevada Brewing Company

Pryce Greenow is President & Chief Executive Officer at Sierra Nevada Brewing, bringing extensive commercial leadership and a track record of delivering profitable share-growth within consumer-focused, brand-building organizations. His leadership style enables the alignment and integration of multiple stakeholders to deliver sustainable financial performance. Pryce's expertise includes clear vision-into-action strategies, enterprise objectives, and enabling resource allocation frameworks, complemented by focused performance-management routines.

Prior to Sierra Nevada Brewing, Pryce held the role of Angel Investor at COREangels, contributing to innovation through investment and mentorship. During his tenure at Beam Suntory, Pryce served as President, International & Global Sales Excellence Officer, and previously as Senior Vice President, Managing Director for Europe, the Middle East, and Africa (EMEA). Earlier roles at Beam Suntory include Managing Director,Developed (Europe), MD Emerging Markets, South America, Group General Manager (US, Mexico), General Manager, Mixables Category Business Team, General Manager, Western Business Unit (US), and VP, Channel Management (Sales). His work history also encompasses the role of Director, Trade Marketing, and Manager, Business Planning at Allied Domecq Wines USA.