Scott Kolbe
Craft Beer Under Pressure: Strategic Marketing to Survive and Scale
Tired promotions and liquid social posts aren’t going to save craft. Throwing more resources and budget at the problem doesn’t make it go away. Festivals and retail demos are drying up. It’s time to start thinking more strategically about sales growth, starting with your marketing plan. Owners and industry experts alike are placing their bets on one simple blueprint:
• Design your website to help drive organic search
• Create content to build community on social media
• Schedule email campaigns for broad calls-to-action
• Develop a branded mobile app for activating individual drinkers
• Leverage AI for operational efficiency
The data is available to help brewery owners and managers take a more thoughtful, deliberate approach to business growth. We’ll discuss how to track marketing efforts using tools like Google Looker Studio and weekly dashboard reporting, as well as best practices for success in each channel. Presentation attendees have access to 10+ Guides with techniques to keep fans engaged and proven tools to fuel excitement around your unique story.
Scott Kolbe, Advisor, Market Your Craft
Scott Kolbe is an advisor for Market Your Craft, a marketing consulting company that helps small-to-midsized producers quickly adapt to the changing marketing landscape with storytelling. They believe every craft brand has an exciting story to share. Led by Scott, they are a team of dreamers and doers, passionate about all things beverage with the creds to match.
