Julie Rhodes
From Startup to Scale-Up: How to Build a Marketing Budget That Grows With You
Your budget should reflect your brand’s mission, not just your monthly goals. Whether launching a new brand, scaling up, or optimizing an existing business, your marketing budget needs to evolve. Spending too little? You won’t gain traction. Spending too much on the wrong things? You waste resources. This session will show you how to allocate your marketing spend wisely based on your brand’s stage, focusing on digital, social, trade, and direct-to-consumer marketing strategies that deliver real return on investment (ROI).
Attendees will walk away with a scalable, stage-specific budget strategy and a clear understanding of where to invest for the best return on investment. The session includes a plug-and-play marketing budget spreadsheet with suggested spend breakdowns tailored to brands at various stages of growth.
Julie Rhodes, Strategic Business Consultant, Not Your Hobby Marketing
Julie Rhodes is a 20-year veteran of the food and beverage industry, the owner and operator of Not Your Hobby Marketing Solutions, a fractional consulting and educational services company, and the co-founder of Kick Fizz, a low-dose hemp-infused beverage brand. She specializes in beverage sales, digital marketing, distributor management, and business strategy, helping craft beverage brands work smarter, not harder. A sought-after speaker, business journalist, and instructor for multiple university programs, Julie was named the 2023 Brewers Association Mentor of the Year. She is also an active member of numerous trade associations and state-level guilds.
