9:00-9:50 AM
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From Startup to Scale-Up: How to Build a Marketing Budget That Grows With You
📍: Junior Ballroom 1
Your budget should reflect your brand’s mission, not just your monthly goals. This session will show you how to allocate your marketing spend wisely based on your brand’s stage, focusing on digital, social, trade, and direct-to-consumer marketing strategies that deliver real return on investment (ROI).
Presented by Julie Rhodes
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Setting up Successful Fermentations: Yeast Attenuation and Wort Fermentability
📍: Junior Ballroom 2
The attenuation of a given yeast strain is a relative range because it can be heavily influenced by the wort fermentability or the composition of sugars extracted during the mash. We’ll overview how the brewer can manipulate wort fermentability in the mash and “set up the dinner plate” for a given yeast strain and dive into how different yeast strains can be used to consume more or less of the wort sugars and best practices to avoid attenuation problems stemming from poor yeast performance.
Led by Lance Shaner and Laura Burns
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What's on the Menu? Food Strategies for Successful Taprooms
📍: Meeting Room
Description coming soon.
Panel Discussion