Jodi Dubyoski
Leveling Up: Placemaking for Longevity and Stronger Business Communities
In today's retail and restaurant environment, small businesses with staying power are not just good at what they do, they're an essential part of the community. Selling good beer is just the beginning--you've got to connect with current and future customers, stay abreast of trends, and provide a memorable experience that keeps people returning again and again.
In this session, we'll cover the basic elements of placemaking including both income-generating and experience-differentiating activities. Together, we'll walk through mapping out a comprehensive placemaking strategy that includes amplifying your brand and values, leveraging targeted physical improvements, and identifying and connecting with local resources for implementation.
Participants will leave this session with an understanding of how to think strategically about employing placemaking tactics to position your brand for continued success in your local community.
Jodi Dubyoski, RA, AICP, Senior Urban Designer, Streetsense
As a Senior Urban Designer at Streetsense, Jodi Dubyoski, RA, AICP, provides place-based strategy and urban design for mixed-use developments and retail districts. Prior to joining Streetsense, she was the founder and principal owner of FORM Coalition, a Richmond-based architectural practice specializing in small business tenant improvements and Main Street planning. She is a registered architect and certified planner, and lives in Richmond, VA. Her two young kids love to ride their bikes to the neighborhood pizza place and ice cream shop that mom designed.
