Alex Leonard
Serving Knowledge: Empowering Staff for a Successful Taproom Experience
Staff often have the most direct line of communication with your customer base and have the ability to be highly effective brand ambassadors for your business. In this session, we'll learn how to drive customer engagement and increase sales through building an excited, personable, and knowledgeable staff. Translating the nuances of beer production, ingredient selection, and style definitions are crucial to igniting interest and passion in a new generation of consumers. Join us to learn some tips on how to build rapport and interest on both sides of the bar.
Alex Leonard, Head Brewer, Eno River Brewing
Alex Leonard is the Head Brewer at Eno River Brewing, which opened in Hillsborough, NC in 2023. With over 10 years of experience in craft beer, he has worked about every job from the bar to the brewery and beyond. As a former educator, Alex has a passion for learning and sharing knowledge with staff, guests, or anyone with ears. He currently serves on the Board of Directors for the Guild.
